The Twitter platform has been in the spotlight recently, and in its latest update, it announced that it is using its blockchain technology for a new program called “Golden Technologies.”
The program, which Twitter said will be available “to anyone with a valid Twitter account,” will help “the platform better manage user behavior across its social and digital media properties.”
The service, which has previously stated that it wants to “give everyone a voice,” says that the program will help it “better understand how people use Twitter and the social media space, and improve how we can better serve them.”
The new program will “create a new platform for the people to connect with their fans,” Twitter said in a blog post announcing the program, titled “The Real-Time Social Network.”
“Golden Technologies will enable Twitter to build a powerful platform for connecting with fans and followers across multiple platforms, including the real world,” it said.
“This is not a traditional crowdsourcing program.
We’re building a platform for real-time interaction.”
Golden Technologies is a new project created by Twitter, but it will be able to track a user’s “likes, shares, comments, and conversations” on Twitter, and “create and share a digital archive of those conversations,” the company said.
The company said that users can use Golden Technologies to track how others are using their accounts, which could then be used to target ads.
Golden Technologies does not offer any tools to control how a user is using their Twitter account, nor will it be able “to make decisions about the behavior of users based on their interactions with a Twitter account.”
The Twitter platform, however, has stated that “the social platform is our platform, and we have the responsibility to ensure it’s functioning as a trusted platform for all people, regardless of their social media presence.”